10.01.10 [KoreanEconomy] Hyundai’s many popular vehicles will come out in “The Fugitive:Plan B”

by jax625

Automobile company Hyundai’s many popular vehicles will come out in “The Fugitive Plan B” and catch the viewers’ eyes.

In the drama, Ji Woo (the main character Rain plays), Jinny (Lee Na Young), and Kai (Daniel Henney) will drive a late model Sonata, Avante, and Equus, respectively.

The company’ll maximize the effectiveness of their advertising, participating in this drama as an official sponsor including their overseas sponsorship with using various strategic vehicles to fit into the drama.

credit to Korean Economy http://news.nate.com/view/20101001n07647

Brief translation by rain bird

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